Since Mark Zuckerberg announced Meta back in October of 2021, the world has been awash with hype, concern, and speculation about the implications of the metaverse and its impact on society. The metaverse is the default conversation at every conference, happy hour, and office chat and its presence continues to grow.
But regardless of opinions and speculation, there’s little doubt that as an innovation, Metaverse is here to stay.
Big companies, recognizing the endurability of this technology, are already setting their sights on the esports and gaming world. Microsoft’s recent acquisition of Activision Blizzard is just one great example of a tech trailblazer betting big on the significance of gaming in the future metaverse reality.
Why is gaming a natural starting point for companies interested in the metaverse?
The vision of the metaverse is to create a digital universe where people, in the form of avatars, experience everything they do in the real world. They can have work meetings, go shopping, exercise, and listen to music together. And although this may seem like a scene from Black Mirror, it’s a natural move for people who livestream and watch livestreams.
Despite the hype surrounding the metaverse, the game viewing audience (GVA) crossed into the digital/physical hybrid space long before Mark Zuckerberg’s announcement. You could even say – in true indie rock fashion – esports and gaming was the metaverse before the metaverse was cool.
Futureproof your media buy with gaming and esports
The game viewing audience already comprises over 1.2 billion gamers across the world and is growing daily. And as more and more individuals adapt to life in the metaverse, gaming will be an important gateway.
Instream advertising to the GVA is a way to get ahead of current trends and prepare your brand for the future market shift. Not only does the Thece Livestream Ad Network provide 100% viewability, activate mobile devices through custom QR codes, and reaches the coveted 18-34 year old bracket – it’s actually affordable.
As more and more people adapt to the metaverse, your brand should be waiting for them. Learn more about how the Livestream Ad Network can set your brand up for success in the metaverse.