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About Thece

About Us

We’re an advertising technology company putting brands in front of game viewers all over the world. By working with professional esports and gaming organizations, we guarantee wide-scale exposure for endemic and non-endemic brands looking to connect with an untapped audience without having to pick a single team, game title or league.

Our Story

Thece began life as Swurveys, a mobile engagement platform designed to engage with and gain insights from 18–34-year-old consumers during events. Dozens of brands used Swurveys with great success, but when COVID emerged, real-world interactions vanished – and our business model with it. 

Instead of throwing in the towel, we considered the strengths of our unique engagement platform and set our sights on a new advertising objective: the shift to engage with consumers directly.

It was during this research phase we were recruited to help some esports entities and discovered the huge advertising gap in esports and gaming. Our team’s background in advertising and media was largely absent from the industry, making scores of amazing brands seriously underrepresented among consumers. 

But we’re changing that.

IAB Esports & Gaming Board

Thece is a proud founding member of the IAB Esports and Gaming Board. Thece joined the pre-eminent board to help guide the Educational process necessary for Brands and Agencies to understand the power of Livestreaming and the dynamics of the Game Viewing Audience. We are an active participant helping shape the future of media in Esports and Gaming.

Zachary Rozga

Chief Executive Officer

Ian Owen-Ward

Chief Revenue Officer

Karen Franzino

Karen Franzino

VP of Operations

Dan Tamkin

Art Director

Dustin Foss

Senior Product Architect

Casey Wehr

Head of Product

Larry Goodman

Larry Goodman

Chief Executive Officer of Newfound Frontiers, LLC and Former President of Operations at Turner Broadcasting and President of Sales and Marketing at CNN

Katherine Hays

Katherine Hays

CEO and Co-Founder of Vivoom, Inc.; CEO of GenArts, Inc. (acquired by Boris FX); co-founder and COO of in-game advertising company Massive, Inc. (acquired by Microsoft) and author of a dozen technical patents.

Phil Cowdell

CEO of Mediaplus Americas and Former Global President Client Services GroupM and Chief Executive Officer of Mediacom North America

Matthew Wood

Matthew Wood

Digital Advertising Executive with Senior Management roles at Microsoft aQuantive, Publicis, AvenueA/Razorfish