Skip to main content

About Thece

Thece is the Reach and Frequency solution for Brands seeking to connect with 18-34 year olds. We have a turnkey solution for Brands and agencies to get in front of the Game Viewing Audience (GVA) in Esports with standardized, verifiable reporting.

The GVA comprises the approximate 1.2 billion Gaming livestream watchers who regularly tune in to watch their favorite gaming influencer, tournament, league or tentpole event’s livestream.

To ensure the highest level of reporting accuracy and brand safety Thece ONLY works with Professional Esports Organizations.  We have assembled a collection of top-tier esports organizations in an exclusive arrangement to gain direct access to an element within their broadcast. Additionally, Thece has exclusive access to some of the largest collegiate Esports Leagues and Tournaments throughout the year.

Brands push the “EASY” button for your Esports and Gaming needs. Esports Orgs join our growing network to gain access to the world’s top brands.

IAB Esports & Gaming Board

Thece is a proud founding member of the IAB Esports and Gaming Board. Thece joined the pre-eminent board to help guide the Educational process necessary for Brands and Agencies to understand the power of Livestreaming and the dynamics of the Game Viewing Audience. We are an active participant helping shape the future of media in Esports and Gaming.

Zachary Rozga

Chief Executive Officer

Ian Owen-Ward

Chief Revenue Officer

Dan Tamkin

Art Director

Karen Franzino

Karen Franzino

VP of Operations

Steven B. Jones

Steven B. Jones

Ad Tech & Video Expert

Larry Goodman

Larry Goodman

Chief Executive Officer of Newfound Frontiers, LLC and Former President of Operations at Turner Broadcasting and President of Sales and Marketing at CNN

Katherine Hays

Katherine Hays

CEO and Co-Founder of Vivoom, Inc.; CEO of GenArts, Inc. (acquired by Boris FX); co-founder and COO of in-game advertising company Massive, Inc. (acquired by Microsoft) and author of a dozen technical patents.

Phil Cowdell

CEO of Mediaplus Americas and Former Global President Client Services GroupM and Chief Executive Officer of Mediacom North America

Matthew Wood

Matthew Wood

Digital Advertising Executive with Senior Management roles at Microsoft aQuantive, Publicis, AvenueA/Razorfish