About Thece

About Us

With over 50 years of combined experience within advertising, we have seen the advertising landscape change significantly, often removing the human element and direct connections brands can create with consumers. At Thece, we believe in bringing advertising back to its essence – creating value for both brands and audiences. We build human-centric solutions in an industry increasingly driven by technology and automation. Thece experiences engage competitive gaming fans by building solutions that captivate and reward audiences rather than interrupt them.

Our Origin

Thece is shorthand for The Consumer Engagement Company. The notion of forging genuine, lasting engagement for brands and consumers is at the heart of all Thece employees. We entered gaming and esports because we saw this industry as a whitespace where engagement truly occurs. Thece saw the opportunity to apply our team’s expertise in advertising to build compelling, interactive, and attributable experiences for brands. We keep the human experience first and let the technology support it, not override it. Ultimately, we’re bringing advertising back to its core purpose: forging real connections between brands and consumers.