Thece was recently featured in an article by Influence Weekly and it the innovative marketing campaign in partnership with Miracle-Gro that challenges gamers to create virtual gardens in farming simulator games like Stardew Valley and The Sims 4. The campaign aims to reach a younger, environmentally conscious audience through these popular games.
Zachary Rozga, Thece’s founder and CEO, explains how the idea for the Miracle-Gro campaign came about through discussions with agencies like Mediahub. Gamers must complete tasks like planting, using fertilizer, and showcasing their garden growth within the games, then submit video proof to be eligible for prizes from Miracle-Gro.
Thece strategically selected influencers from the casual/cozy gaming community who align with topics like gardening and healthy living, focusing heavily on the Stardew Valley fanbase. This approach creates authenticity and engagement.
To ensure integrity, Thece partnered with Twin Galaxies, a platform that adjudicates video game achievements through a peer review system. Authenticity is key for successful influencer marketing in gaming, and Thece aims to create positive experiences that celebrate the community’s passions without aggressive sales tactics.
The campaign benefits all stakeholders – brands reach new audiences, influencers get fresh content, and consumers are rewarded for participation. Rozga emphasizes Thece’s goal of providing authentic, engaging influencer collaborations in the gaming space.