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Thece expands ad network with NACE Starleague

By July 20, 2022July 22nd, 2022No Comments
NACE Starleague

Thece and NACE Starleague are happy to announce a partnership to bring a new esports media opportunity to market.

Our newest partnership with NACE starleague makes it even easier for brands to connect with the game viewing audience, a growing audience that includes millions of engaged 18-34 year olds. NACE Starleague is the largest collegiate esports league in North America.

690
Schools
Nationwide
13.5
Student
Athletes
10
Game
Titles

With this new partnership, Thece can help expand your reach with an even larger network of game viewers.

College students are watching more esports than the whole U.S. population

The game viewing audience is growing quickly, particularly in the college aged demographic. In fact, college students are 63% more likely to watch a live streaming game on Youtube Games and Twitch than their predecessors.

This means that the best way to connect with a college aged student is to meet them where they already are–watching games like Rocket League, Fortnite, League of Legends, and Call of Duty.

Current College Students Follow/Watch Esports Games

Valorant

20%

Rocket League

17.7%

Overwatch

15.5%

Super Smash Bros.

15.4%

League of Legends

13.7%

Counter-Strike: Global Offensive (CS:GO)

9%

Call of Duty

8.8%

Scalable audience through aggregated livestreams

With the NACE Starleague, you can scale beyond the initial streams through collegiate co-streams of the broadcast. Thece aggregates the live stream audiences through access to the Owned and Operated channel and the participating leagues/teams. These multiple broadcasts deliver your message to the complete NACE Starleague game viewing audience.

Since the Thece ad unit is an underlay on the initial creator stream, your brand can seamlessly be delivered across multiple streams for maximum reach and brand exposure.

Are you ready to get started?

As the saying goes, fish where the fish swim. If you want to connect your brand with engaged college aged individuals, it is time to start advertising in esports.

Take advantage of our NACE Starleague partnership before the season starts. Contact us today for a custom plan.