European & Asian brands can better connect with their audience through gaming
Thece, the leader in gaming media, announced the European launch of ThecePlay through a strategic partnership with Media Exchange Group Ltd (MEG), global specialists in gaming advertising and emerging media. This launch brings Thece’s innovative game-centric advertising solutions to brands across the Europe and APAC regions.
One of the biggest challenges brands have when it comes to advertising, particularly to a Gen Z audience, is garnering genuine attention. Though many brands have recognized esports and gaming as a growing media that captures audience attention, there is still a challenge to engage in that space in an authentic way.
More and more brands are exploring the idea of in-game activations as a way of participating in the esports and gaming ecosphere. There is a lot of promise in this, but it can become limiting for a brand to make a deal with a single game, since that can often limit the kind of audience their engagement reaches.
ThecePlay offers brands the opportunity to add genuine value to their audience without picking a single game. Instead of singling out one game, ThecePlay provides a platform on the brand’s site to host competitions across multiple game titles. This gives brands the freedom to target audiences with different games and build the reputation for fun, engaging competition.
With Thece’s strategic partnership with MEG, this revolutionary approach is available to more brands than ever before. Europe and Asia combined make up the majority of the game viewing and playing audience, so it is a huge win for brands looking to engage this lucrative space.
“We could not have found a better or more aligned partner than Media Exchange Group,” said Zachary Rozga, Co-Founder and CEO of Thece. “Together with MEG, we can now offer European and Asian brands access to our solutions, providing brands with unique opportunities to reach the highly coveted gaming audience.”
ThecePlay is Thece’s white-label gaming challenge platform built for brands to authentically engage all gamers. It is ultimately a way to provide value to potential customers in a way that is unmatched in most advertising exchanges.
“ThecePlay presents an exciting new opportunity for brands looking to engage game enthusiasts, in an innovative, eye-catching and relevant way,” said David Fenlon, CEO of Media Exchange Group Ltd. “By leveraging Thece’s impressive product suite in gaming media and MEG’s market-leading gaming digital advertising capabilities, ThecePlay enables brands to reach this untapped audience through a variety of media options with full transparency and attribution.”
Are you ready to engage your audience through gaming? Check out ThecePlay