How Thece Works
What is a Microgame?
A Microgame™ is the next generation funnel tool that engages users through a conversational brand interaction. The user’s input determines their custom offer at the end of their journey.
The Anatomy of a Microgame
The user interface is likened to a deck of cards, where users swipe specific cards in various directions to answer simple questions regarding a brand’s product or service.
Cover Card
The Cover Card sets the tone and introduces the user to the experience.
Question Card
Question Cards ask simple questions to create a dialog and segment the audience.
Content Card
Content Cards are used to reinforce brand messages to the user to create a dialog in the experience.
Comment Card
The Comment Card provides a way for the user to provide textual feedback.
Lead Generation
The opt-in Lead Generation Card collects consensual first party data from the user.
Call to Action
Build multiple CTAs to encourage to take the next step based on their answers.
A Full Service Solution
We stand by our promise that we guarantee improved engagement. How we do that is by leveraging our proprietary platform paired with our expertise in engagement. This process ensures that every microgame adheres to our engagement philosophy.
Turn Your Physical Presence into Digital
Connect to Your Audience
What channels are you already marketing in? What is your primary Key Performance Indicator? Where are your target audience most likely to engage? These are all questions we help answer when we get you started on your first microgame web app. We strive to drive revenue direct from consumers in multiple parts of your marketing mix.
Where it Works
Make a Great First Impression
Designed to Your Brand Specifications
We live in a design oriented world and you have worked hard on your brand. Our design team will work with you to ensure your microgame matches your brand specifications exactly.
Ask Simple Questions
User Feedback Drives the Engagement
In the attention economy we are bombarded by messages. How do you break through and capture mindshare? By asking and not telling you can create a dialog and make an offer that the customer wants.
Get Valuable User Data and Feedback
Responses = Sales
With the completion of a microgame, you now know a whole lot more about your customer and have them focused on the next step of your sales funnel.