Thece is an Ad Tech company that connects brands to the Game Viewing Audience (GVA) through our proprietary Livestream Ad Network™ — exclusive relationships and direct access to the broadcast of top Esports Orgs, Tournament Organizers and mid-tier influencers.
The GVA comprises the approximate 1.2 billion Gaming livestream watchers who regularly tune in to watch their favorite gaming influencer livestream on the most popular streaming platforms: Twitch, YouTube, Facebook, etc. The best way to think about the Game Viewing Audience is if you could have a mashup of MTV and ESPN from their peak in the 90s.
Influencers, on average, livestream 5 days per week for 3.5 hours per stream. The audience is global, young (74% 18-34 year olds), have disposable income (54% earn over $75,000 per year) and hard to reach elsewhere!
IAB Esports & Gaming Board
Thece is a proud founding member of the IAB Esports and Gaming Board. Thece joined the pre-eminent board to help guide the Educational process necessary for Brands and Agencies to understand the power of Livestreaming and the dynamics of the Game Viewing Audience. We are an active participant helping shape the future of media in Esports and Gaming.