Thece is pleased to announce the addition of Katherine Hays to our Advisory Board. Katherine is yet another Advertising Innovator who has been instrumental in inventing new spaces for Advertisers to reach audiences in a manner and method that has reach, frequency and conversion. Thece now can add In-Game Advertising Ad Network creation to Cable Television and Cinema.
Katherine’s career has covered all aspects of advertising that matter to Thece. Most recently she was CEO and Co-Founder of Vivoom, Inc.; CEO of GenArts, Inc. (acquired by Boris FX); co-founder and COO of in-game advertising company Massive, Inc. (acquired by Microsoft).
Upon joining the team, Katherine stated “we are in an unprecedented moment where there is a significant shift where audiences are going for entertainment and consuming media. Gaming has been the main beneficiary of the loss of linear TV and the dollars are about to start following. I think Thece has created the most scalable, repeatable and frictionless Ad experience for the Billions of hours spent on Livestreams. Brands of all types can get in the game.”
Per CEO, Zachary Rozga, “Katherine is a recognized titan of gaming advertising and provides us the insider information and historical perspective that was missing at Thece. In addition to her gaming knowledge, her Goldman Sachs trained financial rigor has been an immense asset as we’ve rolled out our new Livestream Ad Network. We could not be happier she agreed to join us!”