On Friday March 27, 2020, Thece CEO Zachary Rozga, along with panelists Brett Robertson, Julia Pimsleur and Sam Eitzen explored several topics all related to moving a conference to a virtual environment from In-Real Life. The primary topic was how to create and retain audience engagement during a virtual event as this was by far the number one concern of the audience in attendance.
For transparency here are some the key stats from the webinar:
- Attendees as percent who registered: 82%
- Webinar Attrition (people who did not finish): 15%
- Audience Questions Generated Pre-Event*: 35
- Pre-event CTR at Call to Action**: 73%
- In-Event Customer Experience Completion: (# and %) 52%
- In-Event CTR at Call to Action**: 58%
- Post Event participation: 53%
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