As Thece continues to grow and lead the industry in tapping into the advertising potential of the game viewing audience, we are proud to announce our newest member and VP of Operations, Karen Franzino.
Karen has over 15 years of experience within digital, DOOH and programmatic advertising. After 4 years at AOL, during the business’ peak years, Karen joined an online citizen journalism publisher, where she was integral in the development of a content marketing offering, providing top CPG brands and others with customized content and branded experiences.
Following this experience, Karen spent 8 years at an in-theater media company where she led operations for revenue diversifying initiatives including digital, DOOH and infusing programmatic into their in-theater offerings.
She is excited to apply her experience to the growing esports and gaming industry. Continuing to build a unique opportunity for brands to reach the elusive 18-34 year old audience in a relatively untapped advertising space.
With Karen’s experience and expertise, Thece is poised to continue its growth and expand its ability to help brands to connect with the gaming community.