Esports Trade Publication Esports Grizzly recently interviewed our CEO, Zachary Rozga to get a better understanding about the difference between Advertising and Sponsorship when it comes to Esports Organizations. The interview is a candid take on the current state of brand participation in Esports. The main take away that is important from a brand perspective is that up until the Livestream Ad Network if you wanted to work with an Esports Org you had to enter into a time-based contract not an impression-based contract.
When you put together media-based versus sponsorship-based buys, there’s no guaranteed impression load you’re going to get as a sponsor. You could get fortunate and sponsor a fantastic tournament with a massive number of attendees and a sticky audience. Still, you can also get a real dog that has limited turnout and a transient audience.