Making a Rapid Switch to a Virtual Event

By March 30, 2020April 7th, 2020One Comment

On Friday March 27, 2020, Thece CEO Zachary Rozga, along with panelists Brett Robertson, Julia Pimsleur and Sam Eitzen explored several topics all related to moving a conference to a virtual environment from In-Real Life. The primary topic was how to create and retain audience engagement during a virtual event as this was by far the number one concern of the audience in attendance.

For transparency here are some the key stats from the webinar:

  • Attendees as percent who registered: 82%
  • Webinar Attrition (people who did not finish): 15%
  • Audience Questions Generated Pre-Event*: 35
  • Pre-event CTR at Call to Action**: 73%
  • In-Event Customer Experience Completion: (# and %) 52%
  • In-Event CTR at Call to Action**: 58%
  • Post Event participation: 53%
Zachary Rozga

Zachary Rozga

Chief Executive Officer The Consumer Engagement Company